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Are You Missing Out on Bargains by Using Price Comparison Sites
We've all seen the variety of adverts that comparison websites come out with, whether an opera singer, dancing around or maybe just Peter Jones walking around a fake building, they just seem to get worse and worse.
The first few price comparison sites first popped onto our TV's a few years ago, and they mainly just compared car insurance. However, as these sites get bigger, they have discovered how lazy the people of the UK really are and have widened their sites to offer anything and everything, from loans to small business insurance.
Obviously these sites do save you some time when you are trying to find anything and everything, from credit cards to salon insurance, as you are able to avoid repeating the same form to different comparison sites, but are the comparison sites really needed? After you've completed the form, you get a nice long list of companies that will offer you the desired service at a cheap price, however, generally, the majority of this list is browsed over by the user because they've never heard of the companies. No doubt one of these companies actually belong to the website themselves.
Once you've picked the company that gives you the best offer, you can then buy it via the comparison site, but are you really getting the best deal possible? You'll find many other insurance advertising on TV, such as Direct Line, that don't advertise themselves on these price comparison websites.
You might be thinking, why would they bother avoiding the comparison sites, there can't be any benefits for them. However, due to the price comparison sites charging the companies a commission, Direct Line don't have to pay this, meaning they can pass more savings onto you as the customer.
This does mean that now, to truly find the best deals for, as an example, office insurance, you have to visit the price comparison sites, as well as these sites that aren't on the price comparison sites. This will result in you doing what the price comparison sites were trying to avoid, filling out numorous forms. So in the end, they are pretty much pointless, just like their TV adverts.
Avril Lavigne - Wish You Were Here
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